Tata Indigo XL: Official car at Lakme Fashion Week 2007
The long wheelbase 
Tata Indigo XL is the official car and associate sponsor for the Lakme Fashion Week 2007 being held in Mumbai at the National Centre for the Performing Arts (NCPA) from March 27 to 31, 2007. Launched in January 2007 as a premium up-market sedan, the Indigo XL provides unmatched luxury and comfort at its price points. In its second month of launch, the car is acquiring a growing customer base, wooing people away from some of the D and E segment offerings in the market.
Mr Rajiv Dube, President, Passenger Car Business Unit, Tata Motors, said , “That the Indigo XL is the official car of the 2007 Lakme Fashion Week is an apt endorsement of its style and luxury quotient. As the fashion event of the year in the fashion capital of the country, there could not be a better association of two homegrown Indian brands in the lifestyle space .” In keeping with the Indigo XL’s positioning, a specially designed area called the ‘ Indigo XL Lounge’ has been set up at the venue for interactions with top models, designers and other VIP guests.
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Published on Wednesday, Mar 28th, 2007 at 6:58 pm under categories : TATATags :
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