TATA acquires Jaguar and Land Rover : TATA now makes them all
As of today, TATA motors makes cars starting from 1 lakh to over 1crore. TATA showcased its 1-lakh car in the 2008 New Delhi Auto Expo this January and is all ready to roll out the Nano’s in Indian showrooms. But now the TATA has more to boast about, it owns two of the most respected brands in the automobile industry, Jaguar and Land Rover. Ford closed the year long deal with the sale of the two luxury car manufacturers.
Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and finally becoming Jaguar Cars Ltd in 1945.
The Ford Motor Company made an offer to purchase the company in September 1989 which was accepted at an Extraordinary General Meeting in January 1990 and Jaguar was removed from the London Stock Exchange listings on 28 February 1990. In 1999 it became part of Ford’s new Premier Automotive Group.
Since Land Rover’s 2002 purchase by Ford, it has been closely associated with Jaguar. In many countries they share a common sales and distribution network (including shared dealerships), and some models now share common components, although the only shared production facility is Halewood, for the X-Type and the Freelander 2.
Land Rover is a British all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Gaydon, England, UK.In 2000, the marque was sold by BMW to the Ford Motor Company, becoming part of their Premier Automotive Group. Land Rover is one of the longest lived SUV brands (the only brand which is older is Jeep).
Jaguar Cars and Land Rover holds Royal Warrants from both HM Queen Elizabeth II and HRH Prince Charles.
Just hours after Tata issued a low-key announcement to confirm it had “entered into a definitive agreement with the Ford Motor Company for the purchase of Jaguar Land Rover, comprising brands, plants and Intellectual Property Rights”, the top bosses of Unite, the UK’s largest trades union, said the deal “is really good news for the UK automotive industry”.
Tata Motors, which is engaged in focused and detailed negotiations with Ford on the Jaguar Land Rover business, clarifies that the company has had no discussions with Fiat on deployment of technologies developed by Jaguar and Land Rover
Author : iWonder
InfoArticle by iWonder on Wednesday, Mar 26th, 2008 at 6:05 pm under categories : TATA
Tags : acquisition, Auto News, Ford, Jaguar, Land Rover, TATA