Mahindra Scorpio First and 4×4 special Track unveiled at Autocar Performance Show

Mahindra and Mahindra LogoMahindra Scropio First

Mahindra & Mahindra (M&M) launched a customized version of its utility vehicle `Scorpio` called “Scorpio First” the at the Autocar Performance Show in Mumbai. The customized version looks pretty much like a DC design inside and gives you the Limo feel with a motorized a coffee maker, sofa arrangement, a bar, private area divided by motor-operated glass partition, a DVD cinema and audio system with LCD screen supported by speakers, a play station and a walkie talkie unit for giving the chauffeur directions. “First” is specially designed and built in partnership with renowned automobile designer DILIP CHHABRIA.

A Marketing Personal M&M “The Scorpio First customized vehicle showcases the aspirations of our high end customers. It is a reflection of their success and rising lifestyle needs. Built on a regular Scorpio, the Scorpio First epitomizes luxury in every way. It represents Mahindra’s intent to offer customized concepts of a high specification and detailing for its high end discerning customers.”

Mahindra Scorpio 4×4 special Track

The track was created specially interspersed by water bodies, slush and gravel to give enthusiasts a real time feel of off-road driving. This is the first time in India that an automobile manufacturer has created a 4×4 track to give visitors a first hand experience of the vehicle’s capabilities. This unique 4X4 track at the Autocar Performance show has been devised in line with M&M’s endeavour to reinforce its heritage & offroading equity.

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Published on Sunday, Dec 2nd, 2007 at 3:28 am under categories : Mahindra
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